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6 Ways to be Better at Social Media
A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful if that particular issue is on your radar. But sometimes the question that you have on...
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What Should I Measure on Social Media
It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to commercialise their product, information was short on the ground. But when they wanted...
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Google Adwords Extensions
The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry and so low that anyone can simply create adverts and start generating targeted...
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Why You Shouldn’t Follow P&G’s Lead
Over the last few weeks it has been widely reported that Procter & Gamble, who control one of the largest marketing budgets in the world, have shaved $2bn from their digital advertising, a...
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Why you don’t need a social media account
Social media is a brilliant tool for marketers – to be able to engage your audience in this way was unthinkable in the not-too-distant past. But social media is not a silver bullet; it will not solve...
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Twitter Has More Pressing Matters Than 280 Characters
When Twitter announced at the end of September that it was going to trial doubling the lengths of tweets from 140 to 280 characters, the social media world seemed to go into meltdown – why would they...
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2018 Digital Marketing Trends
It’s that time of year again when we start to finish up 2017 and turn our attention to the coming year. The rate of change in digital marketing in 2018 will increase yet again, so to help get you...
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What is Content Marketing?
Content marketing is marketing which focuses on producing content and using that to communicate your message to your target audience. Content marketing has developed as a result of two trends:...
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Will Cambridge Analytica and #DeleteFacebook Change Social Media?
The controversy over the use of personal data by Cambridge Analytica has dominated news over the last few days. The influence that an organisation has been able to have access to Facebook data (albeit...
View ArticleWhy digital is driving short-term marketing
Earlier this week I read an article where one of my favourite people in marketing, Les Binet (Head of Effectiveness at Adam and Eve DDB), was discussing how digital has driven marketers to focus too...
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